Fluidmaster was looking for a new piece of content to provide DIY support for common toilet troubles. The challenge was to aggregate previously created written content and present it in a more organized, user-friendly manner.
Working with team members in Marketing and Customer Support Services, we created an interactive digital booklet with a general DIY audience in mind. The result is a piece of content that has successfully acted as a lead generator with emails captured in exchange for downloading the guide. Ads featuring the guide also generated an increase in website traffic and hundreds of downloads in the first few weeks following its debut.