Created as a design exercise, the brief detailed an archery range as the fictional client who was looking to feature a snake, specifically a berg adder (Bitis atropos) in the logo. My solution was to combine the snake with the iconic target imagery and create the snake's flickering tongue as the bullseye arrow!
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/6df1c3bf-036a-4b06-ac14-2bc5b6a283b1_rw_1200.jpg?h=b768ae69dc7eaba3323a1490b95e7030)
Flat design version:
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/afe787f7-a6d6-4dbd-b9f2-8de7d613096a_rw_1200.jpg?h=3414eb5b524c1eba576e4c1a5f8bfbc5)