As an in-house designer for this global plumbing-products company, I was tasked with updating packaging designs following established branding. Packaging worked on included cartons, blister pack card inserts, header cards, polybags, master cartons and more. Working with packaging requires meticulous attention to detail, a full grasp of print production and file release process, an understanding of complex file naming systems, interfacing with packaging engineers to review and revise dielines, as well as an ability to understand shelf presence and create realistic 3D renders for sales presentations, plan-o-grams and other marketing materials.
The sample below was a promotional item created exclusively for Lowe's. Other retail clients included The Home Depot, Walmart, Ace Hardware, Menard's and Amazon.
