The city of Encinitas reached out to San Diego Humane Society in the summer of 2019 requesting support to improve resident compliance with leash enforcement laws.
I created the concept and design, which was approved by the city to be shared with its residents as a digital and printed ad and banner. Printed vinyl banners were displayed around the city in high-traffic areas such as intersection corners and near dog parks.
The campaign artwork has since been adopted by two other cities in the county.
Photography by Amy VandenBerg.