Montevilla is a home decor brand exclusive for Ross stores. I worked closely with the brand's Sales Manager for Ross stores to come up with a new logo for the brand and a package design update.
After researching the target demographic and the in-store shelf presence at several Ross locations, we came up with a refreshed look that would better resonate with the shoppers at Ross and the product price-point. The end result is packaging that stands out on the shelf and conveys a modern, fresh and playful brand.
The package dielines included three different product size and each featured a variety of SKUs. The final artwork required meticulous proofing for each SKU and on full-size mockups before sending to print for mass production.