Montevilla is a home decor brand exclusive for Ross stores. I worked closely with the brand's Sales Manager for Ross stores to come up with a new logo for the brand and a package design update.
After researching the target demographic and the in-store shelf presence at several Ross locations, we came up with a refreshed look that would better resonate with the shoppers at Ross and the product price-point. The end result is packaging that stands out on the shelf and conveys a modern, fresh and playful brand.
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/970c1ca4-bad5-4050-a78c-5c1fc80cabd5_rw_3840.jpg?h=b2538298a466a69ee77533d88f1eeebb)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/3a786f7f-446d-4337-a8e8-647a36d2e750_rw_3840.jpg?h=c97e6eec8ad3e4d22fd4dfb83deea223)
The package dielines included three different product size and each featured a variety of SKUs. The final artwork required meticulous proofing for each SKU and on full-size mockups before sending to print for mass production.
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/35e7d0d2-be2a-421c-b5ec-5f0366a2b6f3_rw_3840.jpg?h=96b219e1e68a45d1fab838e9e5d31770)