Retina Consultants San Diego is temporarily moving one of their San Diego office locations and needed to create communications pieces to share the news with their respective patient base. The challenge was to create communications that were clear and accessible by RCSD's client demographic which includes special emphasis on text visibility and clear directions independent of mobile device usage.
I proposed a 6”x9” direct mail postcard to allow the patients to receive a physical piece they could bring with them to their visit at the new location. I also created printed signage for the old and new office locations to enforce seamless communications and eliminate any confusion.
The project included the creation of an illustrated map, printed signage and managing print production and mailing list organization for the direct mail fulfillment.
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