North Branch is a drapery hardware brand carried by Bed Bath & Beyond. The brand was due for a refresh with the guideline of keeping the rustic aesthetic and kraft cardboard packaging. Knowing this, I set all potential logo drafts on a kraft background and kept the logo as a 1-color print for direct print or as a 2-color printed label.
Below is a snapshot of the logo and packaging exploration for the new identity.
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/c1642fca-3a5e-4f15-a37a-041a3bf8bc64_rw_1920.jpg?h=e4880648458cc42994bf6698deedf399)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/3b67e9a3-c997-49e8-8b69-6e694c2568b9_rw_1920.jpg?h=de8c373f169917d2f6a7d82cdd8c0288)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/a10381a7-24ba-451d-a291-eacf0d4a8a0a_rw_1920.jpg?h=05a37c3f1a4918a8c9490664c793ea47)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/c1187c0b-07a3-46e1-ab2c-3a562df26664_rw_1920.jpg?h=204c2a2da238fcd08eb4edf4448f2bc9)