The holiday season is a cozy time for family and indulging in the comforts of life. I created this "Petflix" concept and design for the 2019 holiday adoption season for San Diego Humane Society. The graphics were created for web and social media and printed flyers were posting around campus locations across San Diego. The campaign was a major success, with positive social media engagement and over 1,000 animals adopted in the month of December 2019.
More about the design process: the lounging pet image was composited from multiple stock images and I created a color replacement on the dog's snuggly robe to better match the shelter's branding. The rest of the design/typography inspiration is of course taken from beloved media giant, Netflix's logo and design interface.
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