Catalina Offshore Products provides premium seafood sourced directly from local San Diego fisherman. The client was looking to create a promotional postcard to leave in a nearby newly opened gym to spread awareness on the healthy and fresh source of protein around the block—brilliant! The client wanted to use punched up typography and to showcase the freshness of the fish products offered.
I chose a font that would vibe with gym-goers, used hierarchy to grab attention fast and selected photos that would showcase the freshness of the food.
