West Coast Building Products Supply needed a logo update to reflect its growing inventory of supplies. The client wanted to keep a nod to the coastal/ocean theme while also conveying the industry it services. The resulting logo features a sailboat in the ocean while also communicating a strong geometric presence appropriate for the building field.
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/b75aa0ca-fab3-4820-8303-46f2b54598df_rw_1200.jpg?h=aff951bc91f752b4bc4af7721ed2079f)
Other concepts presented:
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/e3b23511-0cd1-4e72-908b-01aa2692f1d4_rw_1200.jpg?h=c180573ea52d2f6a3ccce845b2cfa156)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/b9077436-c957-4e52-b261-d9f55eb243fb_rw_1200.jpg?h=aaba60f6d3cdcd798c279f8859ed9b76)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/b9b9a0e4-39a4-4193-99f8-07b354cd666c_rw_1200.jpg?h=50c3bbc499152857b57056359cfbbc9d)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/3698d41c-b025-4df0-95ae-11c2eca506c2_rw_1200.jpg?h=e1d16889c33ce0940a6009e39b5166a6)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/0f4d4ccc-26c3-493b-b953-532f43face16_rw_1200.jpg?h=8df20e5b82db64b87dc6070c2cc6c5c8)
![](https://cdn.myportfolio.com/57a53639c2f59d5aa097dd767d41e1d1/71ffb555-012b-4c2f-885d-e939bedf3675_rw_1200.jpg?h=de9f3a09f0e2dc04dff9fec61e63201a)